The idea was to tell the story of the models through quiet, cinematic images inside a surreal environment. Trees and landscapes appear in shades of blue, shifting the familiar into something poetic and unexpected. The altered nature becomes a character of its own and gives the clothes a unique stage to shine.
Finding the right natural locations required careful planning. We scouted forests, open fields and textured terrains to identify spots that naturally supported the visual concept. A precise pre production process ensured that once on set, every shot could be captured efficiently without losing time searching for the perfect angle.
The shoot in nature carried the warm and energetic spirit WEWEREKIDS is known for. A professional team, seamless coordination and a relaxed but focused atmosphere turned the day into an unforgettable experience. Surrounded by natural landscapes, the crew and cast worked with joy and precision because...PLAYTIME NEVER ENDS.
Transforming green into blue was a conscious creative choice. While it may seem simple in theory, the effect opens a deeper level of attention. It breaks the viewer’s usual way of reading nature and creates a moment of visual surprise. The result is a world that feels enchanted and unmistakably tied to the brand’s identity.
Our inhouse editors and colorists brought the blue world to life through a detailed and collaborative process. With the entire post pipeline under one roof, we maintained a coherent visual style from the first cut to the final grade. Experience, taste and craftsmanship ensured that the surreal world blended naturally with the fashion forward tone of the campaign.
The collaboration between director Thilo Vogt and cinematographer Pasindu Goldmann shaped the film’s visual language. Their long creative partnership has refined their instincts for pacing, composition and atmosphere. Together they built a world that pushes beyond conventional fashion imagery and invites the audience to see the brand through a fresh artistic lens.
WATCH THE KIDS ON THE PLAYGROUND..
''BEHIND THE SCENES''
