Carnival is not a single event. It is a state of mind. We wanted to create a concept every carnival lover can relate to, whether long-time local or first-time participant. Everyone remembers that one legendary carnival house party that topped everything before and after. That exact feeling, combined with the massive hit “Karnevalsmaus”, became the core of the video. One night turns into the next, the fun never really stops. During carnival season, celebration becomes a beautifully wild loop, and that ongoing momentum is what the video is built around.
Druckluft is a brass band from Bonn. Alongside their regular appearances during Cologne’s carnival season, the band performs at festivals all across Germany. Originally founded as a school band, Druckluft has grown significantly over the years. On New Year’s Eve 2025/26, they performed in front of more than 4.5 million viewers on ARD together with Florian Silbereisen. With “Karnevalsmaus”, the band also reached the Top 3 of the Spotify streaming charts.
The music video includes selected shots that were enhanced and refined using AI tools, without pushing the band’s budget beyond its limits. We see AI hybrid models as a client-friendly and cost-efficient way to elevate visual concepts and fine-tune productions. Always supportive, never overpowering, and always serving the idea.
Cologne carnival is more than a seasonal event. It is deeply rooted in the culture and identity of the region. For outsiders, it can be hard to fully understand. For locals, it is part of everyday life. Community, music, dance and a shared sense of freedom define the experience. That spirit is a key part of what “Karnevalsmaus” represents.
Druckluft gave us full creative freedom for both concept and execution. From the initial idea to the final delivery, the entire production was handled by WEWEREKIDS. Concept development, production, postproduction and final rollout were all managed in-house. One team, one vision, one consistent result.
Music videos are often said to be a dying format. We strongly disagree. Few creative formats offer this much freedom to express identity, energy and skill. Visualising music allows emotions to grow and gives audiences another way to experience a song. That emotional connection is exactly why we believe in music videos and continue to push the format forward.
WATCH THE KIDS ON THE PLAYGROUND..
''BEHIND THE SCENES''
