The idea was to translate the intensity of Black Friday into a cinematic moment. With heavy competition on this day, the spot needed to stand out through energy and spectacle. We built a trailer that rises from individual reactions to a full party climax, presenting the offer as an event you do not want to miss.
Our Visual Department works as a specialised camera unit that turns creative visions into striking images. Trained to shape light, motion and visual storytelling, the team brought the ideas of agency, client and director together. Their work ensured that every frame matched the tone and ambition of the concept.
As a professional commercial production, we prepared the project with precision. From detailed loading sessions at the rental house to handling Arri Alexa Mini LF cameras on set, the workflow was organised and reliable. Every step focused on delivering a visual quality that reflects industry level craftsmanship.
A strong vibe at the film set is part of the WEWEREKIDS identity. This shoot was fun, warm and still fully professional. Actors and clients felt understood and at ease, which allowed us to create a party atmosphere while capturing authentic, energetic and confident images.
Our inhouse editing suite makes it possible to work fast, precise and at the highest standard. By keeping the entire creative and visual process in one place, the final result maintains a clear artistic signature. The workflow also ensures that the unique wishes of the client are carried through from the first cut to the final grade.
The collaboration with Nomis.Studio and director Pascal Simon added strong creative direction. Combined with cinematography by Pasindu Goldmann, the team delivered a visual identity shaped by experience and a long history of successful campaigns. Their partnership brought clarity, rhythm and style to the commercial.
WATCH THE KIDS ON THE PLAYGROUND..
''BEHIND THE SCENES''
