WE:FC RETRO

WE:FC RETRO

//KÖLSCHE ORIGINALE

In collaboration with 1. FC Köln and WEFC we brought the special edition jersey to life with a campaign that feels deeply connected to the city. More than a football club the FC is the heartbeat of Cologne and its people, built on tradition, pride and a sense of togetherness that spans generations. Kölsche Originale styled in a modern look and full of attitude carry this spirit with confidence. Paired with an original soundtrack the film blends nostalgia and contemporary energy into one clear message. The jerseys sold out within minutes and the demand remains high because in Cologne the FC is not just a club but a family.

CMON FC!

CLIENT
1. FC Köln
SERVICE
Full Service Production
Directing DOP
Executive Producer
Photographer
Pasindu Goldmann
Niklas Erben
Norman Keutgen
The concept resonated instantly. The retro jersey worn by real Kölsche Originale in a fresh urban style matched the spirit of the city and the campaign. At WEWEREKIDS fashion is passion and we thrive when authenticity meets local storytelling. The film triggered fast sell outs, strong engagement and consistently positive reactions across all platforms.

SERVICES

We shaped the creative direction from the very first step. As a full service production house in Cologne we aligned brand goals, emotional tone and visual direction before the first shoot day. Script, narrative focus, casting approach and social media rollout were defined early to give the campaign clarity and strength. The concept acted as a blueprint for every department and created a unified vision that carried from preproduction to final master. This is how we give brands a film that not only looks right but feels true to their identity and their audience.

You do not find Kölsche Originale in casting lists. You meet them in the neighbourhood, in cafés and on the street where the city’s real character lives. We went out, talked to people and invited personalities who naturally carried the tone of the film. No casting tapes, no artificial selection rounds. The Kölsche soul reveals itself in real moments and that authenticity shines on camera. This approach turned the film into a genuine portrait of Cologne and created scenes that feel lived rather than staged.

We anchored the film in places that define Cologne. Spots like the 25hours Hotel and the Knobelbecher bring their own history and texture and instantly tell viewers where this story belongs. Every location was chosen to support the cast, the styling and the camera language. Real spaces create natural rhythm, depth and identity, which is why the film carries such a strong sense of place. This is the advantage of thoughtful location scouting for brand films that want to feel authentic.

We handled the full production process. Preproduction covered scheduling, permits, insurance, crew selection and equipment. On set we managed direction, cinematography, sound and all unit operations. In post we shaped the film through editing, color grading, sound design, music mix and delivery of all final masters. One team, one workflow and one vision from start to finish. This is how full service video production creates consistency and speed without sacrificing creative quality.

We composed an original track that merges contemporary production with a subtle nod to a classic and well known Cologne hymn. The soundtrack gives the film its emotional backbone and shapes the rhythm of every scene. The blend of modern energy and traditional tone anchors the campaign in the cultural identity of the club. Music becomes a narrative force and turns the film into a memorable brand moment that stays with the audience.

Together with 1. FC Köln and Accenture Song we won Gold at the BCM Awards in the B2C Leisure Gaming Sport category. The jury highlighted the authentic connection to Cologne’s pub culture and the strategic precision of the campaign. The BCM Awards are among the most respected content marketing honors in the German speaking region with more than two hundred experts evaluating the best work each year. For us this award confirms that strong storytelling paired with honest representation and high end production has the power to create real cultural impact.

WATCH THE KIDS  ON THE PLAYGROUND..
''BEHIND THE SCENES''

best,
your adaptable
CREATIVE PRODUCTION 
                      COMPANY

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